Get ready for the 2010 Meffys, taking place on Monday, June 21st in London. We will be posting further details and information about the awards next month.

As the industry’s official benchmark for measuring success and rewarding  innovation, the Meffys honour the most influential players from around the  world. Over the years, the industry’s most coveted awards have recognised the  global brands, dynamic start-ups and visionary individuals who have helped  shape the mobile entertainment industry. Judged by independent experts and  analysts, the Meffys provide innovators with an unrivalled opportunity to be  considered for the industry’s top accolades.

Visit www.meffys.com for further information

Meffys 2009 Winners

Games
Gameloft - ‘Real Football 2009’  

Music Service
24-7 Entertainment -‘TDC Play’

TV & Video Service
BBC - ‘BBC iPlayer on Mobile’ 

Content
20:20 London - ‘Thmbnls Interactive Mobile Drama’

Social Networking
Handmade Mobile Entertainment - ‘Flirtomatic’

Search & Discovery
MTS - ‘MTS Super Search’

Ad Campaign
TURKCELL - ‘Tone&Win’

D2C Service
GetJar - ‘GetJar’

Application
Opera Software - ‘Opera Mini 4.2’

Technology Innovation
Nokia - ‘Ovi Store’

‘Mobile First’ Innovation
Hungama Digital Media -‘Tata Sky’

Business Intelligence
comScore & the GSMA in partnership with all UK operators -  ‘GSMA Proof of Concept’

Innovative Business Model
Orange - ‘Dolphin Pay-As-You-Go Package’

Quality of Experience
Dolby Laboratories - ‘Dolby Mobile’

Handset
INQ Mobile - ‘INQ¹ - The World’s First Social Mobile’

Outstanding Contribution
Dr Antero Taivalsaari - Principal Investigator, Sun Microsystems Laboratories
Mark VandenBrink - Motorola Fellow & VP

-Ends-

Notes:

About Mobile Entertainment Forum (MEF)

The Mobile Entertainment Forum is the global trade body of the mobile media and entertainment industry.  It represents the leading companies throughout the entire mobile entertainment value chain, and works on behalf of its diverse membership to facilitate industry growth, shape regulation and deliver competitive advantage to its members.

With global headquarters in London and operational chapters in Asia, EMEA, LATAM and North America, MEF is a member network with a global reach, strong local representation and the ability to affect market change.  Established in 2000, MEF provides a consistent and powerful voice for the foremost mobile media businesses and entrepreneurs.  For further information and a full list of members please visit: www.m-e-f.org